9 julio 2020

McDonald’s

McDonald’s

Proforest Brazil supports McDonald’s to develop and deploy strategies to implement their Commitment on Forests across five priority products (beef, chicken - including soy in feed, palm oil, coffee and the fiber). The strategies vary according to each product, but commonly involve action within supply chains such as: supply chain mapping, risk assessment and prioritization; suppliers engagement; action plans; verification through certification schemes or alternative approaches such as geographic information systems; monitoring and reporting; and actions beyond supply chains: engagement with multistakeholder initiatives; engagement with a range of industry organizations; forums and standards; and the support to jurisdictional approaches.

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