Proforest Brazil supports McDonald’s to develop and deploy strategies to implement their Commitment on Forests across five priority products: beef, chicken (including soy in feed), palm oil, coffee and fibre. The strategies vary according to each product, but commonly involve action within supply chains such as:
- supply chain mapping
- risk assessment and prioritization
- supplier engagement
- action plans
- verification through certification schemes or alternative approaches such as geographic information systems
- monitoring and reporting
Actions beyond supply chains include engagement with multistakeholder initiatives; engagement with other industry organisations; forums and standards; and support for jurisdictional approaches.