9 July 2020




Proforest Brazil supports McDonald’s to develop and deploy strategies to implement their Commitment on Forests across five priority products: beef, chicken (including soy in feed), palm oil, coffee and fibre. The strategies vary according to each product, but commonly involve action within supply chains such as: 

  • supply chain mapping
  • risk assessment and prioritization
  • supplier engagement
  • action plans
  • verification through certification schemes or alternative approaches such as geographic information systems
  • monitoring and reporting

Actions beyond supply chains include engagement with multistakeholder initiatives; engagement with other industry organisations; forums and standards; and support for jurisdictional approaches.