Proforest Initiative UK
Proforest is a mission-driven organisation that includes both companies and non-profit organisations. All members of the group voluntarily sign up to a commitment to re-invest any profit to continue the work of the group to advance our shared mission. We manage grant-funded programmes through our charitable Proforest Initiatives in the UK, Africa and Brazil, and we provide consultancy services through our companies.
Proforest Initiative UK (PIUK) manages grant-funded programmes, and projects that support other non-profit organisations. PIUK’s knowledge products are always publicly available.
PIUK Statement of Purpose
We promote transformation of agricultural commodity production by addressing systemic issues that are barriers to achieving positive social and environmental outcomes.
We do this by building collaboration between supply chain companies, producers, governments, NGOs and other stakeholders by sharing innovative tools and knowledge.
As members of the Proforest Group we are able to leverage the group’s existing engagement with supply chain companies, as well as its global network of local expertise in producing countries.
The Proforest Initiative UK manages a range of grant-funded programmes. These are delivered in collaboration with other Proforest Group entities, which provide local expertise to deliver the programmes and ensure local ownership of the knowledge built through the programmes.
Our programmes support:
- Landscape and sectoral initiatives that deliver positive environmental and social outcomes at scale
- Regional and local multi-stakeholder processes that enable better collective management of land and resources, and respect for human rights
- Collaboration between public sector agencies and companies to deliver shared sustainability goals
- Capacity building among companies, government agencies and civil society to produce and source agricultural and forest commodities sustainably
PIUK also manages a varied portfolio of short-term projects that support multi-stakeholder initiatives and voluntary standard schemes. We facilitate numerous multi-stakeholder processes, convene actors around sectoral challenges, and advise on technical aspects of sustainability standards.
Proforest Initiative's trustees
Our trustees help Proforest achieve the implementation of our strategic plan and ensure efficient management of the organisation.
Dr Anders Lindhe
Anders has been involved with conservation and certification for more than thirty years, including four years with WWF Sweden and six years as WWF International Forest Certification Officer. He has been part of numerous national and international FSC processes and working groups, helped to create and develop the High Conservation Value (HCV) concept, and coordinated the FSC Plantations Review. He helped Proforest facilitate RTRS standard-setting process and was deeply engaged in RSPO’s Biodiversity and HCV WG and Compensation Task Force. Having been Technical Manager for the HCV Network for ten years, he retired in 2022. He currently supports audits of Swedish FSC certificates on a part-time basis. Anders has a PhD in conservation biology (Uppsala), and degree in chemistry and botany (Stockholm).
Dr Chris Elliott
Dr Chris Elliott is an Adjunct Professor in the faculty of Forestry, University of British Columbia. He was the first Executive Director of the Climate and Land Use Alliance (CLUA) and prior to joining the Alliance worked for WWF in a variety of capacities and regions over twenty years, starting as China Program Coordinator and ending as Executive Director, Conservation, at WWF International. Before that, he was employed by The World Bank and by the Bank of Boston. He began his professional career by working for several years in organic agriculture. Chris has been closely involved in major forest conservation initiatives in the Congo Basin and the Amazon and led the development of a global partnership between WWF and IKEA. He worked on the establishment of the Forest Stewardship Council and was the organization’s first Board Chair. His education is in plant sciences, forestry, forest policy and ecosystem management at the universities of London, Yale and the Swiss Federal Institute of Technology (EPFL). His doctoral dissertation was on forest certification as a policy instrument.
Jenny McInnes
Jenny is a nature and climate finance expert with over 20 years of experience driving international environmental policy and sustainable finance transformation. As Group Head of Sustainability Policy & Partnerships at HSBC, she led the bank’s Net Zero Policy Framework, and drove cross-industry and within-HSBC initiatives on mobilising finance for emerging markets to support the clean energy transition, and mainstreaming management of nature risk and opportunity across client portfolios. Before HSBC, Jenny was a senior civil servant in the UK Government, and had roles across environment policy (Defra), policy delivery (PM Delivery Unit), and international climate finance and negotiations (DECC, BEIS). As Deputy Director for International Climate Finance Partnerships, Jenny set up and led multi-million pound programmes including UK PACT, the Climate Finance Accelerator, and the UK-Colombian Amazon partnership. While head of the international forests team, she led the set up of multi-country initiatives to tackle deforestation (eg. TFA, GNU), and led the REDD+ negotiations team at COP16. Jenny currently works as a Senior Fellow with Ostara Collective, and is focused on unlocking finance for collective action to support sustainable land use, nature recovery and resilience in EMDEs.
Our partners
Learn more about our major partners- by clicking on the logos below - to see how they are enabling us to carry our our work and achieve our mission for agricultural and forestry production that delivers positive outcomes for people, nature and climate.
Our donors
Learn more about our donors - by clicking on the logos below - to see how they are enabling us to carry our our work and achieve our mission for agricultural and forestry production that delivers positive outcomes for people, nature and climate.





