Marcela Mendez

Marcela is an Economist from Universidad de los Andes with a Master’s degree in Business Administration from Universidad Icesi. She has more than 10 years of experience leading communications, marketing, institutional positioning, and business development strategies for organisations across the social, public, and private sectors. Her experience includes designing and facilitating training programmes in leadership, strategic communications, storytelling, and audience engagement, as well as supporting organisations and institutions in developing narratives that build trust, mobilise stakeholders, and maximise the impact of their initiatives.

Through her work within the organisation, she leads the regional Communications and Marketing team for Proforest Latin America, supporting technical teams, leadership teams, clients, partners, funders, and other stakeholders in strengthening the organisation’s reputation, visibility, and influence across Latin America. She works closely with technical and leadership teams to develop positioning, stakeholder engagement, and impactful communication strategies, translating complex sustainability topics into clear and relevant messages for diverse audiences.